The company & brief

Acronis provides effective backup and disaster recovery programs for critical data by providing a Unified Platform and new generation technology. Its solutions are designed to ease the management burden and reduce total cost of ownership, for both home and businesses.
We were retained to recruit for the position of Marketing Manager to be based in their UK offices as a maternity contract.

Main Challenges

TIME/RESOURCING: The UK market for marketing employees is difficult; positions such as these often attract a very large number of responses, but they are not the right ones and consume time and energy. 

MATERNITY LEAVE / HITTING THE GROUND RUNNING: The position was time critical as it was important to allow for a hand over period and the start date was pre-determined. Acronis is a rapidly growing company enjoying positive analysts’ reviews and awards. The candidate needed to be able to hit the ground running to make an impact.

Matchking Services provided

With a view to keeping the shortlist as short as possible Matchking marketing carried out a dual approach, leveraging both database and direct reach out through targeted networking within our Powering H2H marketing network.

 

The Outcome


Matchking moved straight to a shortlist after the initial selection process was completed. 

Using our knowledge of the company and its culture acquired from previous assignments, and bearing in mind the 2 main challenges, we elected to carry out face to face interviews only and provided 5 candidates. 

The interviewing process was extensive and thorough due to the importance of the position included both telephone and face to face stages, with HR, the Marketing Director and both the Sales Director and the General Manager. At all stages, the candidates were managed and feedback appropriately is given, the client was kept in the loop at all times. Of the recommended candidates all six had first interviews, 3 had second interviews and 2 reached the final stage interview; Rebecca Ewing was offered the role. 

Matchking remained very hands-on throughout the negotiation process and Rebecca started her new role in September 2015.


Client Comment

"Matchking have an excellent track record with Acronis, the profiles they’ve sent have been of very good quality for the first recruitment last year, so we contacted them also for the second one.

Tim and his team sent us the profiles that were actually matching the job description meaning that for every position we had two very good candidates at the final stage and we could choose between them.
Robin and Tim understood the challenges very quickly: they are specialised in marketing positions and therefore they actually know the market and the different types of positions. In fact, they asked very few questions and got the gist of the role without needing to go into a lot of detail.

Because they know Acronis and have worked before the relationship paid off, they knew what we were looking for by pretty much just reading the job description. This has saved significant time and was extremely helpful!
Rebecca has been in the role for nearing 1 month and has settled in very quickly."

Bettina Weich

HR Generalist EMEA

 

Candidate Comment

"Tim assisted me in developing my career and finding me an excellent new opportunity. He listened to my requirements and took time to get to know me personally and professionally. I first met Tim at the beginning of my career over ten years ago, and he has always made sure to keep in touch.

Unlike other agencies, Tim makes sure all opportunities are potentially relevant to both the candidates and the clients. He offers an extremely proficient service with a personal and friendly approach."

Rebecca Ewing

Regional Marketing Manager

 

 

 

Additional case studies:

Case study 1 - NTT Communications   Case study 2 - Barloworld  Case study 4 - Kronos

 



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