// The Brief
Data Protection
Meets Marketing Talent.
Acronis delivers backup and disaster recovery solutions for critical data through a unified platform built on next-generation technology. Their solutions are designed to ease the management burden and reduce total cost of ownership for both consumers and businesses.
was retained to recruit a Marketing Manager for their UK offices on a maternity cover contract.
Project Summary
// Key Challenges
What Made This Search Different.
Time and Resourcing Pressure
The UK marketing recruitment market attracts high volumes of responses for roles like this - but the vast majority are not the right fit. Filtering through that noise quickly was essential.
Hit the Ground Running
With a pre-determined start date to allow for a handover period, and Acronis enjoying rapid growth with strong analyst reviews, the candidate needed to make an immediate impact.
// Our Approach
Focused Shortlist.
Thorough Process.
With the goal of keeping the shortlist as tight as possible, Matchking carried out a dual approach - leveraging our candidate database alongside direct outreach through targeted networking within our Powering H2H marketing network.
Drawing on knowledge of the company and its culture from previous assignments, and with the two main challenges in mind, we conducted face-to-face interviews and presented five carefully selected candidates. The interview process was extensive and thorough, covering phone and in-person stages with HR, the Marketing Director, the Sales Director and the General Manager.
// The Outcome
Six Interviews. Two Finalists.
One Perfect Hire.
All five recommended candidates progressed to first interviews, three advanced to second interviews and two reached the final stage. Rebecca Ewing was offered and accepted the role.
Matchking remained closely involved throughout the negotiation process, ensuring a smooth transition and a successful start in the new position.
// Client and Candidate Feedback
What Acronis Said.
Matchking have an excellent track record with Acronis. The profiles sent were of very good quality, meaning we had two strong candidates at the final stage for every position. Robin and Tim understood the challenges quickly - they are specialists in marketing positions and know the market well. Because they already knew Acronis from previous work, they understood exactly what we were looking for from the job description alone. This saved significant time and was extremely helpful.
Bettina Weich
HR Generalist EMEA, Acronis
Tim assisted me in developing my career and finding me an excellent new opportunity. He listened to my requirements and took time to get to know me personally and professionally. I first met Tim over ten years ago, and he has always made sure to keep in touch. Unlike other agencies, Tim ensures all opportunities are relevant to both candidates and clients, offering an extremely proficient service with a personal and friendly approach.
Rebecca Ewing
Regional Marketing Manager
